Beko Extends and Expands Sponsorship Agreement With FC Barcelona and Announces Gerard Piqué as Global Ambassador for ‘Eat Like A Pro’ Initiative

By Beko US

Bolingbrook, Ill. (Feb. 15 2018) – Beko US (www.bekoappliances.com) announces the extension of its parent company’s sponsorship of FC Barcelona, which will see a number of exciting joint initiatives over the next three seasons. Beko is the #1 European freestanding home appliance brand, introduced into the North American market in 2016.

Announced today at the joint press conference at FC Barcelona’s Auditori 1899 of Camp Nou facilities in Barcelona, this new deal establishes Beko as a main partner and officially bestows the title of FC Barcelona’s official training partner, while remaining FC Barcelona’s first choice for home appliances.

Beko US President Hasan Yardimci said, “We are delighted to extend our relationship with FC Barcelona, one of the world’s greatest soccer clubs. Beko, like FC Barcelona, has a proud and long-standing history of constantly striving to improve standards and break new ground. Not only this, but we believe that sport has an incredible power to bring people together through shared values, team spirit and the challenge to better ourselves day after day. We are, therefore, proud to have FC Barcelona at our side as we strive for even greater global growth and success in the years to come.”

Josep Maria Bartomeu, president of FC Barcelona, added, “Today we are celebrating and formalizing a strategic partnership agreement with a global company and the leader in its sector, Beko. We are united by a close and trusting relationship that began in the summer of 2014. Over this period, our club’s sporting successes and global projection have also been associated to the Beko image, one of the leading consumer goods companies, with more than 280 million consumers in more than 100 different countries.”


Both brands enjoy shared values, rooted in the desire to truly make a difference in people’s lives both locally and globally. This shared vision has resulted in a global initiative from Beko, ‘Eat Like A Pro’, and today Beko and FC Barcelona announced Gerard Piqué as the global ambassador for the program.

‘Eat Like A Pro’ aims to help educate parents and children on the importance of healthy eating and nutrition by showing what their heroes eat to perform at their best.

Beko ‘Eat Like A Pro’ ambassador and FC Barcelona star Gerard Piqué comments, “I am thrilled to be the ambassador for such an important and groundbreaking campaign. As I started to compete from such an early age, I grew to appreciate the importance of healthy eating and nutrition, and now as a father of two, it feels even more important than ever before. The global statistics surrounding childhood obesity are shocking and are not showing any signs of improvement, which is why I am proud to be working with Beko and my club to help tackle this global issue.”

Beko US, Inc. was founded in June 2016 and has a distribution center in Bolingbrook, Ill.

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About Beko US, Inc.

Beko US, Inc. is a subsidiary of Arçelik A.S., whose vision is “Respects the globe, Respected globally.” The company is committed to developing highly energy efficient electrical appliances that deliver exceptional value, superior quality, and high levels of customer satisfaction by listening and responding to the needs of consumers. With a growing presence in 140 countries worldwide, Beko is the fastest growing major appliance brand in Europe and the top-selling brand in the United Kingdom. In June 2016, Beko secured a place in the U.S. market, with retailer commitments and a sister brand, Blomberg, that has been a top choice in premium developments across North America since 2008. In 2017, Beko US, Inc. received the Environmental Protection Agency’s ENERGY STAR® Partner of the Year Award for its outstanding contributions to protecting the environment through energy efficiency. Beko is also the 2017 TWICE VIP Award winner in the high-efficiency washer category. For more information, visit www.bekoapplainces.com or www.blombergappliances.com.


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